Explore Google’s Fundamentals of Digital Marketing by stepping into the dynamic world of digital marketing with Google’s comprehensive Fundamentals of Digital Marketing course. Designed to reflect the latest industry trends, the program covers everything from artificial intelligence tools and data-driven strategies to video marketing and online advertising.
Learners progress through 17 carefully structured modules, each offering practical exercises, case studies, and real-world examples to ensure concepts can be applied immediately. The course is entirely self-paced, allowing you to learn on your own schedule while developing skills that can fuel both personal career growth and business success. Every module is crafted by Google experts, combining academic rigor with actionable insights so you can confidently turn new knowledge into measurable results. This program equips you with industry-relevant skills that prepare you for entry-level roles in digital marketing and e-commerce. You’ll gain hands-on experience using popular tools and platforms such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter (X).
Guided by Google’s subject-matter experts, you’ll also complete practical projects including developing customer personas and creating social media calendars, allowing you to build a professional portfolio that highlights your capabilities to prospective employers.
Detail Information
Course Structure and Delivery
- Format: Flexible and self-paced, consisting of 26 modules that take about 40 hours to complete.
- Learning Style: Combines short video lessons, interactive knowledge checks, and a final assessment.
- Certification: accredited by both the Open University and the Interactive Advertising Bureau (IAB) Europe, adding credibility to your achievement.
Core Topics Covered
The program provides a complete overview of digital marketing, including:
- Building an Online Presence: Learn to create and optimize websites and social media profiles.
- SEO & SEM: Discover how to improve search rankings and run effective paid campaigns.
- Content Marketing: Use engaging content to attract, inform, and retain customers.
- Social Media Marketing: Grow your brand and engage audiences across major platforms.
- Mobile Marketing: Adapt strategies for mobile devices through responsive sites and apps.
- Email Marketing: Leverage email campaigns for customer communication and sales.
- Video Marketing: Create impactful videos that drive engagement and brand storytelling.
- Analytics: Use tools like Google Analytics to measure performance and refine strategies.
- E-commerce: Learn the essentials of online selling and techniques for building customer loyalty.
Benefits and Outcomes
- Skill Development: Gain essential knowledge of digital marketing practices and business strategies for early-career success.
- Career Growth: Earn a recognized certificate that strengthens your resume for both online and traditional roles.
- Real-World Application: Learn how to set objectives, execute strategies, and analyze results with confidence.
- Beginner-Friendly: Perfect for those new to digital marketing, small business owners, or entry-level professionals looking to expand their expertise.
What you will learn
- Core Digital Marketing and E-Commerce Skills – Gain a solid foundation in digital marketing and online commerce to prepare for entry-level roles in the field.
- Customer Engagement Strategies – Learn how to attract, engage, and retain customers using key channels such as search engines, email, and social platforms.
- Data-Driven Decision Making – Develop the ability to measure campaign performance with analytics tools and transform data into actionable business insights.
- E-Commerce Development – Explore how to design and manage online stores, track performance metrics, and implement strategies to boost customer loyalty and long-term growth.
Why enroll
- Completely Free and Accessible: Gain high-quality training without financial barriers available to anyone, anywhere.
- Respected Certification: Earn an industry-recognized certificate upon completion, helping you stand out to employers and advance your career.
- Beginner-Friendly Approach: Designed for newcomers, the content explains core digital marketing concepts in a clear and easy-to-follow manner.
- Practical Learning: Develop real-world skills through interactive exercises and examples you can immediately apply in professional or business contexts.
- Career Opportunities: Build expertise valued by employers and prepare for roles such as Digital Marketing Manager, SEO Specialist, or Content Strategist.
- Flexible Study Pace: Learn on your own schedule with self-paced modules that fit into your lifestyle.
- Up-to-Date Knowledge: Benefit from content designed by Google trainers, ensuring the material reflects current trends and best practices.
- Strong Foundation: Gain a solid starting point for deeper exploration into advanced areas of digital marketing.
- Accredited Program: Backed by the Open University and the Interactive Advertising Bureau Europe, enhancing the credibility of your qualification.
How to join
- Access the Platform: Visit the Google Digital Garage through the Grow with Google website or go directly to Skillshop at skillshop.exceedlms.com.
- Sign In or Register: Log in with your existing Google account, or create a new account if you don’t already have one.
- Locate the Course: Search for or navigate to the “Fundamentals of Digital Marketing” course.
Begin Learning: Click Start Course to begin your journey and work through the modules at your own pace.
